MILK LIFE | BUILT WITH CHOCOLATE MILK
VIDEO ASSETS FOR AUGMENTED REALITY AND MORE
We helped to reshape the perception of Chocolate Milk from a kid’s treat to an athlete’s recovery beverage.
Our long-time agency partner needed photo and video content assets to support the Milk Life and Built with Chocolate Milk campaigns.
- Work with the availability of the talent to secure studio space in New York City.
- Schedule an ambitious production day to include matching photography and video content assets for augmented reality, event signage, website, and social posts.
- Deliver peace of mind and all the assets on time and on budget, helping our client win over the target audience of teens at soccer tournaments.
Our agency partner needed, well, everything for their campaign with U.S. Women’s Soccer Team star Kelley O’Hara and Milk Life: photo assets for signage, tents and banners; video assets for an experiential augmented reality scavenger hunt; and traditional owned and social media assets. The agency knew exactly who to call for this ambitious production. AKA produced all of the assets, captured to spec, which allowed the augmented reality developer, the signage vendor, and the digital and social teams to execute their activations without worrying about video.