LOST IN TRANSLATION – A GLOBAL STORY.
Mizkan America wanted to create a dynamic presentation of its U.S. operations for an exclusive group of Japanese investment bankers.
- Develop the concept, script, and storyboards with stakeholders around the globe.
- Maximize resources with authentic interviews and eye-catching camera work.
- Include Japanese subtitles for maximum impact with the intended audience.
To showcase Mizkan’s U.S. operations, AKA coordinated with the corporate communications team from concept to execution. After Japanese management approved our ideas and storyboards, we set out to capture the story working with executives and plant workers, covering two states over three days.