Skittles Newsjacking with Trevor Siemian

Rookie quarterback Trevor Siemian needed to find the perfect gift for his Offensive Line. So Skittles hooked him up with six custom-made parkas complete with built in Skittles dispensers.

  • The release was timed perfectly for a primetime NFL game on Christmas Day.
  • The parkas are real. They’re the gift that keeps on giving Skittles, whenever you need them.
  • Earned coverage exceeded goals by more than 200%, reaching 120 million.