Skittles Newsjacking with Trevor Siemian
Rookie quarterback Trevor Siemian needed to find the perfect gift for his Offensive Line. So Skittles hooked him up with six custom-made parkas complete with built in Skittles dispensers.
- The release was timed perfectly for a primetime NFL game on Christmas Day.
- The parkas are real. They’re the gift that keeps on giving Skittles, whenever you need them.
- Earned coverage exceeded goals by more than 200%, reaching 120 million.