Sharing the Joy of the Season with Facebook Live

Kmart shoppers in-store and online paid attention when NBA star Andre Drummond and TV personality Kendra Wilkinson showed up at two separate locations to “Pay Away the Layaway” for grateful families, and we were there to stream it all live. Streamed on their influencer Facebook pages including United States of Awesome before the holidays, everyone was invited along for the ride on their devices, enjoying the overwhelmingly happy reactions from the in-store shoppers.

  • AKA deployed rapidly when Kmart needed to stream two events in two different cities with two superstars in less than three days during the holiday season
  • Live campaign earned over 500,000 views, 18,000 reactions and over 1,000 shares
  • Facebook users engage with live video three times longer than standard video