Klay Makes it Rain with Chocolate Milk
Draining three-pointers for the Golden State Warriors is not easy work for NBA All-Star Klay Thompson, so he chooses to recover with chocolate milk. In this SMT, Klay spoke with national networks including ESPN about the NBA season and chocolate milk’s recovery secrets. The tour made a “splash” with over 131 million earned media impressions for the Built with Chocolate Milk campaign.
- AKA producers secured a sports facility with a basketball court for added location authenticity.
- Timing for the SMT included the release of a Built with Chocolate Milk TV commercial just before the NBA All-Star Game.
- Men’s Fitness turned their SMT interview into a print story for the May issue. AKA secured 31 airings and over 131 million impressions - all earned.