Beast Mode Sells Skittles on Home Shopping Network

The award-winning success of Marshawn Lynch’s Skittles Press Conference was a difficult act to follow. So when Skittles called with a top-secret assignment to produce a segment with Beast Mode selling Skittles on a home-shopping network, AKA responded with one of the top ten sports viral videos of 2015.

  • The segment was made to look and feel authentic to the Evine channel.
  • It really aired on TV for about seven minutes on a random Tuesday morning, and yes, they sold out of Skittles.
  • In addition to 1.8 million views and 6000 shares, the video drove massive earned coverage for the brand on TV, radio and the Internet.