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First, we create your unique SMNR platform, a central hub for all
of your rich content.
Depending on your campaign, the SMNR platform will include web video(s), photo(s), audio clip(s), PDFs with additional press materials, link(s) to important and related websites, and link(s) to important and related websites, and link(s) to your specific social media channels (your Facebook Fan page, your Twitter stream, your YouTube channel, etc.).
Design services include: 1) Custom design mimicking existing elements; 2) One round of "agency" changes; and 3) One round of "client" changes. Design, coding, text, photo, graphic and video changes after the first two rounds will be billed at $125 per hour.
As the SMNR page is distributed on the Web, your rich content is easily shared by bloggers, websites, media, consumers and fans. Each of these recipients may use some or all of your content to enhance their websites, blog postings, tweets, Facebook updates, etc.
Now we're ready to distribute your SMNR ...
We begin sharing your video(s) by posting them on the top ten video-sharing sites that make sense for your campaign. Because the file format and video quality between video sharing sites can vary greatly, we carefully format the video file for each site. Some clients only want their videos posted in one place, such as YouTube, and that's okay. But, this thinking is contrary to a basic social media principle: as the number of channels increase, overall engagement increases at a faster rate.
Our unique distribution for your SMNR continues as we research and target top bloggers, websites, and Web influencers who may be interested in your content based on subject, celebrities, hobbies, industries, etc. As with traditional media outreach, we personally research and contact each and every blogger or website on a one-to-one basis.
Finally, to augment our custom distribution and further improve SEO and placement in news aggregators, we distribute a link to your SMNR via US newswire services.