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Have a plan — create a simple outline
Prior to booking your highlights reel edit, create an outline describing the elements you want to include in the video. Share the outline with your account team and be sure to include the “highlights” you want, as opposed to including every clip, story, tweet or post. Pre-editing your selections by reviewing clips, stories, tweets and posts prior to the edit session will cut your session time (and your costs) considerably by eliminating unnecessary work.
Know your budget — your estimate is based on your outline
Once you have pre-edited your selections and have a general outline, we’ll create an estimate for the reel based on the scope of the project as described in your outline.
Establish a tone with music and campaign aesthetics
Decide on music before you begin the editing process. Once you choose a song, stick with it. Since highlights reels are edited to the beat of the music, changing the music may require costly video changes. If you want your video to mirror your campaign’s design aesthetic, be sure to share any campaign collateral material as samples.
Plan ahead — schedule editing time in advance
Clients schedule editing time and time for reviews and changes as a way to prevent chaos. Whenever possible, book edit time in advance to ensure revisions can be made and a final reel completed by your deadline. It’s a good idea to schedule a first cut, an agency cut, and a final cut, which incorporates any client changes.
Send us the materials in the highest possible resolution, size or quality
If you need help finding air checks, let us know. We can work with you to find the clips you want and get them ready for editing. Whenever possible, send, email, or FTP all confirmed content for your reel to AKA at least one day prior to the edit session. For video files, full-screen, full-resolution files are preferred. Any video clips provided from an online source will likely be of poorer quality after the video is blown-up to useable proportions. For logos, online print clips and social media posts, full-resolution TIFF, JPG, or PDF files are preferred. Powerpoint and Word documents will not provide acceptable results in most circumstances.
Have a plan - create a simple outline
Prior to booking your highlights reel edit, create an outline describing the elements you want to include in the video. Share the outline with your account team and be sure to include the “highlights” you want, as opposed to including every clip, story, tweet or post. Pre-editing your selections by reviewing clips, stories, tweets and posts prior to the edit session will cut your session time (and your costs) considerably by eliminating unnecessary work.
Have a plan - create a simple outline
Once you have your first cut, you should make any additions or subtractions to the content. This is where we make the video come to life with music, graphics and special effects. Now you have the video you want to share with your client.
Have a plan - create a simple outline
They loved it? Cool. They have changes? No problem. Time to deliver your final cut.
