AKA MEDIA INC.

In a what-have-you-done-for-me-lately world, it’s not enough for public relations professionals to prove ROI. You have to do more than that. Your clients have to believe in your value. And since seeing is believing, nothing can touch the storytelling power of a highlights video when communicating your successes with the CMO or the CEO.

When you work in marketing you quickly realize that every day is a holiday. Such is the case with my favorite snack, peanut butter and jelly. The only problem is there’s a complete lack of peanut butter and jelly related items in your local grocery store. Sure you could make a peanut butter and jelly sandwich. But where’s the ice cream, candy bars, pop tarts, donuts or even cookies that could be bursting with the best flavor combination known to man?

Here at AKA we take peanut butter and jelly seriously. Which is why this year, for the first time, we are going to celebrate it. April 2nd, 2012 is the official Peanut Butter and Jelly Day. This is the day we will all bring in a hopefully delicious treat to share with one another. From cupcakes to brownies, from sodas to shakes, everything and anything we can think of will be peanut butter and jellied. And to get the ball rolling I have documented my first endeavor at making a peanut butter and jelly cereal below.