30 Rock star makes a statement by teaming up with designer Nicole Miller for Campbell Soup company's fashionable "adDress Your Heart" campaign
To raise awareness of heart disease, the number one killer of women, Campbell Soup Company teamed up with television, film and Broadway star Jane Krakowski of NBC’s "30 Rock" and celebrated runway designer Nicole Miller. Together they came up with a “fashionable” campaign to help raise funds for the American Heart Association’s Go Red For Women movement.
Because the red dress is the universal symbol for women and heart health, Nicole Miller designed three exclusive red dresses and people across the country voted online for their favorite. To celebrate American Heart Month, Krakowski revealed the winning dress by wearing it to the Woman’s Day Red Dress Awards heart-health benefit. While she has typically portrayed light-hearted characters, Krakowski takes her role as a long-time advocate of heart-health very seriously and is encouraging women to make heart-health a priority.
-Jane Krakowski
From now through March 2, 2009, people can continue to support the cause by clicking on the winning dress at CampbellsAddressYourHeart.com. For each click, Campbell will make a $1 donation to the American Heart Association’s Go Red For Women movement (up to $275,000 will be raised in less than three months).
Campbell’s Commitment
Campbell Soup Company is committed to promoting heart health through the products it makes and the causes it supports. In addition to contributing $1.8 million to the American Heart Association, Campbell has offered a wide variety of great-tasting products that fit into a heart-healthy lifestyle for more than 25 years, including many varieties of Campbell’s® Healthy Request® soups, Low Sodium V8® 100% vegetable juice and Prego® Heart Smart Italian sauces.
